The culture of diversification and know-how.

Through more than a century and a half of history, the family has repeatedly reinvented itself by coming up with new product ranges and investing in various industrial projects. This business culture, the experience that the family has accumulated and the multiple changes it has faced throughout its history have enabled it to ensure the group’s continued success.

The family has made a point of involving local populations and developing strong partnerships to reinforce both its production capacity and the quality of its product.

Today, the UNIBRA group produces a wide range of beers, which it brews and distributes throughout much of the African continent. Skol is currently brewed in the Democratic Republic of Congo, in Rwanda, in Guinea-Conakry and in Madagascar, in synergy with local partners.

However, UNIBRA’s know-how is not confined to the production and distribution of beer.

From the very start, UNIBRA has made sure to diversify its activities and to emerge as a holding company that manages industrial as well as real estate and financial activities.

For example, UNIBRA has developed several real estate projects, notably in Spain in the 1960s. Towards the end of the 1970s, UNIBRA launched a real estate investment programme in the United States, in the form of the purchase of equity holdings in partnerships investing in both office buildings and commercial spaces.

In the 1980s-1990s, Unibra set up a brewing engineering firm (Unibra Engineering), which has performed evaluation, rehabilitation, construction and management assignments for independent brewers throughout the African continent (Madagascar, Cameroon, Nigeria, etc.).

In 2000, Unibra became a reference shareholder in the second largest publishing house, Média-Participations. It sold its stake in 2016.

Since 2007, the real estate business in Belgium has been bolstered by various acquisitions that have enabled it to develop its portfolio.

These various holdings have allowed for a healthy diversification of activities, so as to ensure the group’s continuity down through the generations.